Champion driver Scott Speed joins Rockstar Energy Drink for 2016
February 12, 2016
IRVINE, California (February 12, 2016) – Defending Global Rallycross champion Scott Speed is joining the Rockstar Energy Drink family in 2016. The American driver will unveil his new Rockstar Energy Drink helmet at the rallycross season opener in May.
“I’m super excited to be working with Rockstar Energy Drink,” said Speed. “It’s great to partner with a company that is so committed to so many different forms of racing. I love what they’re doing right now with us in rallycross and with their efforts in supercross and off-road truck racing — and everywhere else. I’m happy to be part of the team.”
Under the new partnership, Speed will wear a Rockstar Energy Drink helmet in all motorsport competition. The driver, who has competed in the top ranks of professional racing around the world and won the 2015 Global Rallycross Championship title, will continue to focus on the rapidly growing action motorsport this season.
“Scott is an amazing driver who has been successful at a lot of different racing disciplines,” said Michael Kelso, marketing director at Rockstar Energy Drink. “He’s extremely talented and a great ambassador for our brand. We’re proud to add another champion to our roster this year.”
Speed returns this year for a third full season with the Volkswagen Andretti Rallycross team alongside teammate Tanner Foust. He said he is looking forward to seeing how the team’s Volkswagen Beetle GRC cars stack up against the competition after a strong off-season development campaign.
“Last year was the first full year with the new Beetle GRC and we put a lot of work into making the car reliable and strong,” said Speed. “Now we’re able to focus on making it faster and I’m excited to see how all our hard work is going to pay off. I think we’ll be on full attack from the first race.”
Speed joined Beyond Marketing Group’s specialist motorsport division as a client in 2013 shortly after he began competing in rallycross. In addition to racing, the company is focused on brand strategy, trend forecasting, social media, event production and media buying. Rockstar Energy Drink driver Tanner Foust, is also a longtime client.
“We’re very happy that Scott chose to work with Beyond Marketing Group for his move into action motorsport and we’ve enjoyed working together with him to take his career to the next level,” said Fred Chang, vice president of marketing at Beyond Marketing Group. “I can’t wait to see what the future holds.”
2016 GLOBAL RALLYCROSS SCHEDULE
May 21 – Phoenix, AZ (I)
May 22 – Phoenix, AZ (II)
June 4 – Dallas, TX
June 18 – Daytona Beach, FL (I)
June 19 – Daytona Beach, FL (II)
July 2 – The Base (I)
July 3 – The Base (II)
July 30 – Washington, DC
August 28 – TBA
September 17 – Seattle, WA
October 8 – Los Angeles, CA (I)
October 9 – Los Angeles, CA (II)
ABOUT SCOTT SPEED
Defending Global Rallycross champion Scott Speed is a former Formula One driver who became the first American in Formula One since Michael Andretti when he joined Scuderia Toro Rosso for the 2006 and 2007 seasons. He returned to the U.S. to race NASCAR and opened his rallycross career in 2013 with a win in his X Games Brazil debut.
He turned his attention to rallycross fulltime in 2014 when he was named to the factory Volkswagen Andretti Rallycross Team. He saw strong results in his first full season and went on to win the 2015 title with a record of eight podiums in 12 rounds, including back-to-back wins at the Los Angeles doubleheader.
Speed began his career in karting, progressing to winning campaigns in Formula Russell, Barber Formula Dodge and the Star Mazda series. He won a driver search in 2002 that led him to compete in British Formula Three. He won the German Formula Renault and Eurocup championships and competed in GP2 before being selected for the Scuderia Toro Rosso Formula One squad.
ABOUT VOLKSWAGEN OF AMERICA, INC.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
ABOUT BEYOND MARKETING GROUP
Beyond Marketing Group is a full-service marketing agency focused on connecting brands with consumer passions. Its staff of experienced industry insiders leverages a comprehensive understanding of the youth market to define and create next-generation campaigns. Since its inception in 2003, Beyond Marketing has produced hundreds of unique marketing initiatives integrating automotive, music, sport, and lifestyle elements for Fortune 500 clients including Toyota, Harley Davidson and Pepsi.
ABOUT ANDRETTI AUTOSPORT
Based in Indianapolis and led by racing legend Michael Andretti, Andretti Autosport boasts a wide racing portfolio rooted in tradition and designed for success. Together with Andretti Formula E and Volkswagen Andretti Rallycross, Andretti Autosport fields multiple entries in the IndyCar Series and Indy Lights, along with entries in the FIA Formula E Championship and Global Rallycross. The company boasts four IndyCar Series championships (2004, 2005, 2007, 2012), two Indy Lights titles (2008, 2009), one Pro Mazda championship (2013) and one USF2000 championship (2010) and has captured victory at the famed Indianapolis 500 three times (2005, 2007, 2014). Additionally the team holds two X Games Gold Medals and one Global Rallycross championship (2015). To share in the Andretti story, please visit online at AndrettiAutosport.com and follow along on Twitter via @FollowAndretti.
ABOUT ROCKSTAR ENERGY DRINK
Rockstar Energy Drink is designed for those who lead active lifestyles — from athletes to rockstars. Available in over 25 flavors at convenience and grocery outlets in more than 30 countries, Rockstar supports the Rockstar lifestyle across the globe through action sports, motor sports, and live music. For more information visit www.rockstarenergy.com.